Bold Text Isn’t Just for Headings Anymore
Back in the 90s, learning HTML and making personal web pages was a popular hobby for people who considered themselves ahead of their time....
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giuliano114
Jan 11, 2022
Do Paid Ads and Landing Pages Have a Role in Law Firm Marketing?
A big part of content marketing involves optimizing your website to rank as highly as possible among organic search results, but even if...
giuliano114
Jan 4, 2022
Long Form Content Is Essential to Your Law Firm’s SEO Strategy
Everywhere you look online, there is clickbait, so someone out there must think that it is helping their SEO rankings, and maybe it is...
giuliano114
Dec 14, 2021
Using Anchor Text to Boost Your Website’s SEO Rankings
Anyone who has graduated from law school knows how to skim large volumes of text quickly to find the most relevant parts to read...
giuliano114
Dec 7, 2021
A Lawyer's Guide to SEO Metrics
A metric is a criterion that you measure to determine the success of something, so deciding what to measure is as important as measuring...
giuliano114
Nov 30, 2021
How Keyword Mapping Can Help Your Law Firm Website’s SEO Rankings
Many students in foreign languages have struggled when, after dutifully memorizing hundreds of vocabulary words on flash cards or Quizlet...
giuliano114
Nov 24, 2021
Is It Ever Appropriate to Use Black Hat SEO on a Law Firm Website?
If you have been researching how to optimize your own law firm’s website, you have probably run into the terms “white hat” and “black...
giuliano114
Nov 17, 2021
Does Gamification Have a Place in Law Firm Marketing?
To see how much gamification is a part of our lives, just search for TED talks or TEDx talks on YouTube, and you will find speakers...
giuliano114
Nov 10, 2021
How Well Do the Usual Suspects of Marketing Practices Work for Law Firms
Whether your small business provides legal representation or any other kind of product or service, you do not have to reinvent the wheel...
giuliano114
Nov 3, 2021
Can Brainstorming Content Marketing Ideas for Your Law Firm Be a Group Activity?
Many of today’s lawyers took Advanced Placement English in high school or participated in their schools’ speech and debate programs. The...
giuliano114
Oct 27, 2021
Finding the Right Content Marketing Strategy Is Tough, but Here Is How You Can Be Resilient About It
The fact that there are so many companies out there trying to sell you a quick fix for content marketing should tell you that there are...
giuliano114
Oct 20, 2021
How Search Engines Define Readability
For human readers, readability is a somewhat indescribable quality of texts. It is hard to say what made you want to keep reading a...
giuliano114
Oct 13, 2021
The Four Archetypes of Storytelling: Which One Is Most Conducive to Law Firm Blog Posts?
They say that law school changes everything you ever knew about reading and writing. Think back to high school, before you had to read a...
giuliano114
Oct 6, 2021
How to Get an Inexhaustible Supply of Law Firm Blog Post Ideas
Frequently updating your law firm’s blog is the gold standard of law firm website search engine optimization (SEO). You should add a new...
giuliano114
Sep 29, 2021
4 Content Marketing Bad Habits to Ditch in 2021
So, you are putting effort into your law firm’s content marketing strategy, but it is only helping so much. The solution is not to give...
giuliano114
Sep 22, 2021
Old Blog Posts on Your Law Firm’s Website: Classics or Clutter?
Even if you don’t buy into the hype about decluttering being the key to happiness, and even if, during the pandemic, you were so much in...
giuliano114
Sep 8, 2021
Toward a Daubert Standard for Law Firm Marketing
If you have worked on personal injury cases or in criminal court, you are used to making sure that the evidence you present is admissible...
giuliano114
Sep 1, 2021
Three Content Marketing Rookie Mistakes and How to Avoid Them
They say that content is king, but the borders of its kingdom are not exactly secure. If your law firm website has a blog and you...
giuliano114
Aug 18, 2021
Content Generation Bots Are Students, Not Rivals
Lawyers are famous for their vast knowledge of the humanities and popular culture, so here is an obscure reference for you lawyers from...
giuliano114
Aug 11, 2021
What’s the Point of Ranking First Among Organic Search Results If No One Clicks on Your Site?
If you have been writing content for your website for the purposes of optimizing its rankings among organic search results on search...
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