The Three Gorgons of Legal Content Writing
In Greek mythology, the Gorgons were three monsters so hideous that anyone who looked at them turned to stone. The most famous one was...
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giuliano114
Jul 28, 2021
A Well-Written Blog Post Has a Lot in Common With a Well-Written Academic Essay
Some corners of the Internet will tell you that, in order to write successfully for an Internet audience, you must first forget...
giuliano114
Jul 21, 2021
Bots Can Improve Your Law Firm’s Website in Ways You Would Never Expect
In your work as a lawyer, your time is better spent doing the best possible job with clients’ cases than writing content for your law...
giuliano114
Jul 14, 2021
Knowing Your Audience Means Avoiding Stereotypes
Remember Becky, the user persona created by marketing executives to represent the target audience of contemporary Christian radio? No...
giuliano114
Jul 7, 2021
Bots Have Gotten a Lot Better at Writing, but Are They Good Enough to Write Your Law Firm’s Blog?
In the ninth century, Abu Uthman of Basra, better known as al-Jahiz, the namesake of a crater on the moon, famously wrote that a book is...
giuliano114
Jun 30, 2021
How to End Your Law Firm Blog Posts in a Way That Keeps Readers Coming Back for More
“Thank you for visiting the Bloggins Law Firm Blog. This is Branwell Bloggins signing off.” No, it’s a blog, not a radio show. ...
giuliano114
Jun 16, 2021
Looking for Blog Post Ideas in the Most Mundane Places
If you have a truly groundbreaking idea, your law firm’s blog is probably not the best place to share it; there is too much risk that...
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