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giuliano114
Oct 21, 2022
What Google’s Inability to Interpret Poetry Means for Your Law Firm’s Blog
Natural language processing (NLP) bots are adept at remixing human speech into utterances that are grammatical enough to be...
giuliano114
Oct 14, 2022
Does Your Law Firm’s Blog Have Too Many Keywords?
One of the more benign forms of entertainment one can find on the Internet these days is to peruse old web pages that the Wayback Machine...
giuliano114
Oct 7, 2022
In Defense of Stating the Obvious on Your Law Firm’s Website
Perhaps you had a professor in law school who reacted with outrage when first-year law students did not know what a tort was or had never...
giuliano114
Oct 1, 2022
The 4 Elements of an SEO-Friendly Blog Post
Google’s algorithms are changing all the time, and there is robust debate among search engine optimization (SEO) professionals about...
giuliano114
Sep 19, 2022
Which Metrics Are Most Important for Measuring Law Firm Content Marketing Success?
The fact that there is so much content on the Internet is both a blessing and a curse. On the one hand, if you scroll through enough...
giuliano114
Sep 18, 2022
SEO Maintenance Questions to Ask on Boring Summer Days
It’s too hot to go out, and there are only so many consecutive hours that you can stand to devote to workin g on your current cases. ...
giuliano114
Sep 2, 2022
The Twilight of SEO?
Ever since millennials allegedly slew the dinner napkin, it seems like more and more of the things we have become accustomed to are going...
giuliano114
Jul 12, 2022
Four Enemies You Meet While Content Marketing
Imagine that content marketing for your law firm is a game of Super Mario Bros. You just want to make an informative, user-friendly...
giuliano114
Jul 7, 2022
How to Write Blog Post Titles That Humans and Search Engine Bots Will Love
Lawyers tend to have a way with words. Perhaps, when you took AP English in high school, you used to impress your classmates during the...
giuliano114
Jun 16, 2022
What Are Long Tail Keywords, and How Can They Help Your SEO Strategy?
Every law firm needs a website, but your website can only help your law firm if people can find it easily through Google searches. ...
giuliano114
Mar 29, 2022
How to Optimize Your Law Firm Website for Local Searches
Most people who hire lawyers find these lawyers through Google searches. Likewise, most people who search on Google for law firms are...
giuliano114
Mar 22, 2022
Searched-Focused Outlines: An Effective Method for Writing Informative Web Page Content Quickly
Your teachers in middle school and high school probably tried to teach you to create outlines of writing assignments before drafting the...
giuliano114
Mar 1, 2022
What the Beatles Can Teach Us About Law Firm Blogs
In a more innocent era in Internet history, when you were feeling uninspired and there was nothing good on TV, it was easy to amuse...
giuliano114
Feb 22, 2022
3 Building Blocks of Effective SEO Content
To the untrained ear, “search engine optimization” sounds like a computer coding skill, when in fact it is a writing skill. SEO has more...
giuliano114
Feb 15, 2022
Holiday Annoyances Are a Goldmine for Law Firm Blog Post Ideas
Being a lawyer during the pandemic is tough, and the holiday season during the pandemic is tough, so if you think your list of grievances...
giuliano114
Feb 8, 2022
How to Impress Google With the Introductory Paragraph to Your Blog Post
Many of the documents that you write in the context of your work as a lawyer; for example, in a personal injury complaint or divorce...
giuliano114
Jan 18, 2022
Bold Text Isn’t Just for Headings Anymore
Back in the 90s, learning HTML and making personal web pages was a popular hobby for people who considered themselves ahead of their time....
giuliano114
Jan 4, 2022
Long Form Content Is Essential to Your Law Firm’s SEO Strategy
Everywhere you look online, there is clickbait, so someone out there must think that it is helping their SEO rankings, and maybe it is...
giuliano114
Dec 28, 2021
For SEO Domination, Think About Individual Web Pages and Not Just Your Whole Website
People enter search terms into Google for a variety of reasons; Google’s ranking algorithms even factor user intent into their...
giuliano114
Dec 21, 2021
The Key to Content Marketing Success Is Simple: EAT
Do you want your law firm to become a household name? EAT. Do you aspire to rise to the top of Google’s organic search results? EAT. ...
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