Is a Teacher the Right Person to Write Your Law Firm’s Blog?
In the midst of the Great Resignation, a lot of people are starting to feel that their jobs are pointless. You know that your work is...
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giuliano114
Sep 19, 2022
Which Metrics Are Most Important for Measuring Law Firm Content Marketing Success?
The fact that there is so much content on the Internet is both a blessing and a curse. On the one hand, if you scroll through enough...
giuliano114
Aug 25, 2022
Call-to-Action Text and Your Law Firm’s Content Marketing Strategy
Imagine that you write an informative blog post and post it on your law firm’s website. Your post, which is several thousand words long,...
giuliano114
Aug 17, 2022
How Technical Should the Blog Posts on Your Law Firm’s Website Be?
Many lawyers will tell you that their experiences in law school required them to learn a whole new way of reading. Not only must law...
giuliano114
Jul 24, 2022
Your SEO Superpower Is Being a Real Lawyer
The worst and most malicious content on the Internet, the character assassination, conspiracy theories and sales of illegal drugs, tends...
giuliano114
Jul 7, 2022
How to Write Blog Post Titles That Humans and Search Engine Bots Will Love
Lawyers tend to have a way with words. Perhaps, when you took AP English in high school, you used to impress your classmates during the...
giuliano114
Jan 18, 2022
Bold Text Isn’t Just for Headings Anymore
Back in the 90s, learning HTML and making personal web pages was a popular hobby for people who considered themselves ahead of their time....
giuliano114
Sep 8, 2021
Toward a Daubert Standard for Law Firm Marketing
If you have worked on personal injury cases or in criminal court, you are used to making sure that the evidence you present is admissible...
giuliano114
Aug 18, 2021
Content Generation Bots Are Students, Not Rivals
Lawyers are famous for their vast knowledge of the humanities and popular culture, so here is an obscure reference for you lawyers from...
giuliano114
Jun 23, 2021
Law Firm Marketing: A Glossary of Useful Terms
Your first year of law school involves learning a whole new language of legal terms. Marketing jargon can seem just as unfamiliar,...
giuliano114
Jun 16, 2021
Looking for Blog Post Ideas in the Most Mundane Places
If you have a truly groundbreaking idea, your law firm’s blog is probably not the best place to share it; there is too much risk that...
giuliano114
Jun 9, 2021
Your Attorney Bio: An Underrated Opportunity for Lead Generation
Marketing websites always tell you to update the blog on your law firm’s website, and this is sound advice, but did you know that you...
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