Is a Teacher the Right Person to Write Your Law Firm’s Blog?
In the midst of the Great Resignation, a lot of people are starting to feel that their jobs are pointless. You know that your work is...
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giuliano114
Nov 4, 2022
Read These Copywriting Books to Get Inspiration for Your Law Firm’s Blog
No matter the topic, the hardest part is the part where you just have to sit down and put words on paper, and the hardest part of that is...
giuliano114
Feb 8, 2022
How to Impress Google With the Introductory Paragraph to Your Blog Post
Many of the documents that you write in the context of your work as a lawyer; for example, in a personal injury complaint or divorce...
giuliano114
Jan 25, 2022
How Useful Are Automated Paraphrasing Tools for Your Law Firm’s Blog?
Every law firm that wishes to stay competitive with its search engine optimization (SEO) rankings needs a blog on its website, and it...
giuliano114
Nov 30, 2021
How Keyword Mapping Can Help Your Law Firm Website’s SEO Rankings
Many students in foreign languages have struggled when, after dutifully memorizing hundreds of vocabulary words on flash cards or Quizlet...
giuliano114
Oct 20, 2021
How Search Engines Define Readability
For human readers, readability is a somewhat indescribable quality of texts. It is hard to say what made you want to keep reading a...
giuliano114
Oct 13, 2021
The Four Archetypes of Storytelling: Which One Is Most Conducive to Law Firm Blog Posts?
They say that law school changes everything you ever knew about reading and writing. Think back to high school, before you had to read a...
giuliano114
Sep 29, 2021
4 Content Marketing Bad Habits to Ditch in 2021
So, you are putting effort into your law firm’s content marketing strategy, but it is only helping so much. The solution is not to give...
giuliano114
Sep 15, 2021
Content Marketing Is the New Public Relations
Online reputation management is an important part of the marketing strategy of any business, including but not limited to law firms. You...
giuliano114
Sep 8, 2021
Toward a Daubert Standard for Law Firm Marketing
If you have worked on personal injury cases or in criminal court, you are used to making sure that the evidence you present is admissible...
giuliano114
Sep 1, 2021
Three Content Marketing Rookie Mistakes and How to Avoid Them
They say that content is king, but the borders of its kingdom are not exactly secure. If your law firm website has a blog and you...
giuliano114
Aug 18, 2021
Content Generation Bots Are Students, Not Rivals
Lawyers are famous for their vast knowledge of the humanities and popular culture, so here is an obscure reference for you lawyers from...
giuliano114
Aug 4, 2021
The Three Gorgons of Legal Content Writing
In Greek mythology, the Gorgons were three monsters so hideous that anyone who looked at them turned to stone. The most famous one was...
giuliano114
Jul 28, 2021
A Well-Written Blog Post Has a Lot in Common With a Well-Written Academic Essay
Some corners of the Internet will tell you that, in order to write successfully for an Internet audience, you must first forget...
giuliano114
Jul 21, 2021
Bots Can Improve Your Law Firm’s Website in Ways You Would Never Expect
In your work as a lawyer, your time is better spent doing the best possible job with clients’ cases than writing content for your law...
giuliano114
Jul 7, 2021
Bots Have Gotten a Lot Better at Writing, but Are They Good Enough to Write Your Law Firm’s Blog?
In the ninth century, Abu Uthman of Basra, better known as al-Jahiz, the namesake of a crater on the moon, famously wrote that a book is...
giuliano114
Jun 30, 2021
How to End Your Law Firm Blog Posts in a Way That Keeps Readers Coming Back for More
“Thank you for visiting the Bloggins Law Firm Blog. This is Branwell Bloggins signing off.” No, it’s a blog, not a radio show. ...
giuliano114
Jun 23, 2021
Law Firm Marketing: A Glossary of Useful Terms
Your first year of law school involves learning a whole new language of legal terms. Marketing jargon can seem just as unfamiliar,...
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