ContentBot Can Help You Save Time on Writing Content for Your Law Firm’s Blog, but It Has Some Limit
Examples of the most egregiously awkward and tone-deaf writing that natural language processing (NLP) bots can produce make for effective...
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giuliano114
Nov 4, 2022
Read These Copywriting Books to Get Inspiration for Your Law Firm’s Blog
No matter the topic, the hardest part is the part where you just have to sit down and put words on paper, and the hardest part of that is...
giuliano114
Oct 28, 2022
Readability Checkers Can Give You a Bot’s Perspective on How Easy Your Content Is to Read
Google is constantly updating its algorithms to assess how relevant a given web page is to a given search query and how easy it is for a...
giuliano114
Oct 21, 2022
What Google’s Inability to Interpret Poetry Means for Your Law Firm’s Blog
Natural language processing (NLP) bots are adept at remixing human speech into utterances that are grammatical enough to be...
giuliano114
Oct 14, 2022
Does Your Law Firm’s Blog Have Too Many Keywords?
One of the more benign forms of entertainment one can find on the Internet these days is to peruse old web pages that the Wayback Machine...
giuliano114
Oct 7, 2022
In Defense of Stating the Obvious on Your Law Firm’s Website
Perhaps you had a professor in law school who reacted with outrage when first-year law students did not know what a tort was or had never...
giuliano114
Oct 1, 2022
Can Natural Language Processing Bots Help You Overcome Writer’s Block?
You may not have ever heard Bernie Taupin’s name, but if you are a Baby Boomer, a member of Generation X, or a Millennial, you have heard...
giuliano114
Aug 25, 2022
Call-to-Action Text and Your Law Firm’s Content Marketing Strategy
Imagine that you write an informative blog post and post it on your law firm’s website. Your post, which is several thousand words long,...
giuliano114
Aug 17, 2022
How Technical Should the Blog Posts on Your Law Firm’s Website Be?
Many lawyers will tell you that their experiences in law school required them to learn a whole new way of reading. Not only must law...
giuliano114
Aug 8, 2022
FAT Is the Missing Ingredient in On-Page SEO
Sam the Cooking Guy, whose cookbooks and YouTube videos improved so many people’s kitchen skills during the pandemic, is fond of saying...
giuliano114
Jul 12, 2022
Four Enemies You Meet While Content Marketing
Imagine that content marketing for your law firm is a game of Super Mario Bros. You just want to make an informative, user-friendly...
giuliano114
Jun 22, 2022
Bots Are Plenty Competent at Writing Blog Posts, but Your Audience Wants a Human Connection
This month, the New York Times published the most recent in a series of articles on the impressive writing proficiency of artificial...
giuliano114
Jun 16, 2022
What Are Long Tail Keywords, and How Can They Help Your SEO Strategy?
Every law firm needs a website, but your website can only help your law firm if people can find it easily through Google searches. ...
giuliano114
Jun 12, 2022
How to Make Your Content Appeal to the Shortest Possible Attention Span
Anyone who is old enough to remember a time before the Internet has probably uttered a few complaints about the constant barrage of...
giuliano114
May 24, 2022
Who Is Better at Writing Legal Blog Content: Lawyers or Professional Content Writers?
You can probably think of examples of terrible writing by lawyers. Perhaps there is a colleague whose emails consist of interminable...
giuliano114
Apr 19, 2022
Three Ways Content Marketing Can Help Your Law Firm
In the old days, law firms used to advertise through noisy commercials on local television networks or by plastering larger-than-life...
giuliano114
Mar 8, 2022
New Year’s Resolution: Lazy, Cheapskate Content Marketing
We are not even a week into 2022, and everyone’s energy is already stretched thin, even thinner than it was this time last year, if that...
giuliano114
Jan 25, 2022
How Useful Are Automated Paraphrasing Tools for Your Law Firm’s Blog?
Every law firm that wishes to stay competitive with its search engine optimization (SEO) rankings needs a blog on its website, and it...
giuliano114
Nov 30, 2021
How Keyword Mapping Can Help Your Law Firm Website’s SEO Rankings
Many students in foreign languages have struggled when, after dutifully memorizing hundreds of vocabulary words on flash cards or Quizlet...
giuliano114
Nov 24, 2021
Is It Ever Appropriate to Use Black Hat SEO on a Law Firm Website?
If you have been researching how to optimize your own law firm’s website, you have probably run into the terms “white hat” and “black...
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