Law Firm Marketing: A Glossary of Useful Terms
Your first year of law school involves learning a whole new language of legal terms. Marketing jargon can seem just as unfamiliar,...
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giuliano114
Jun 16, 2021
Looking for Blog Post Ideas in the Most Mundane Places
If you have a truly groundbreaking idea, your law firm’s blog is probably not the best place to share it; there is too much risk that...
giuliano114
Jun 9, 2021
Your Attorney Bio: An Underrated Opportunity for Lead Generation
Marketing websites always tell you to update the blog on your law firm’s website, and this is sound advice, but did you know that you...
Paul Richardson
May 12, 2021
Can CRM Tools Make Your Law Firm Marketing More Effective?
The idea of seeing clients in your office again no longer feels like a pipe dream. Instead of checking for the number of new COVID-19...
Paul Richardson
May 3, 2021
How to Make Effective Videos for Social Media Marketing
Social media marketing has a high return on investment because you are simply posting content you have already made and sharing it with...
Paul Richardson
Apr 27, 2021
Does Your Law Firm’s Website Pass the User Experience Test?
Before the pandemic, law firms used to spend a big portion of their marketing budget making sure that visiting the law office would be a...
Paul Richardson
Apr 12, 2021
The Best Legal Content Isn’t All About You
In the nineteenth century, Oscar Wilde said that a bore is someone who deprives you of your solitude without providing you with...
Paul Richardson
Mar 30, 2021
In Praise of Interactive Content
A year into the COVID-19 pandemic, we don’t miss rush hour traffic. We don’t miss our kids bringing stomach viruses home from school,...
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