How to Get Google’s Bots to Choose Your Blog Posts for Its Featured Snippets
Search engine optimization (SEO) efforts often revolve around getting to first place. Content writers dedicate their strategy and their...
top of page
Search
giuliano114
May 3, 2022
Podcasts: The Marketing Content That Keeps on Giving
Thanks to podcasts, you no longer have to be gorgeous to be a star. Podcasts make the drudgery of washing dishes, walking on the...
giuliano114
Apr 26, 2022
Is a High Bounce Rate Always a Problem?
Bounce rate is how often visitors to your site click on only one page, the one that turns up on a search results page, and then navigate...
giuliano114
Apr 19, 2022
Three Ways Content Marketing Can Help Your Law Firm
In the old days, law firms used to advertise through noisy commercials on local television networks or by plastering larger-than-life...
giuliano114
Apr 5, 2022
Beware of Google’s Manual Actions
When you hear the phrase “manual actions” in the context of search engine optimization (SEO), you might think that it is something good. ...
giuliano114
Mar 29, 2022
How to Optimize Your Law Firm Website for Local Searches
Most people who hire lawyers find these lawyers through Google searches. Likewise, most people who search on Google for law firms are...
giuliano114
Mar 22, 2022
Searched-Focused Outlines: An Effective Method for Writing Informative Web Page Content Quickly
Your teachers in middle school and high school probably tried to teach you to create outlines of writing assignments before drafting the...
giuliano114
Mar 15, 2022
How Bad Is Fluff Content for SEO Rankings?
Every lawyer can think of a colleague whose writing style is hard to follow and whose email could still make all their relevant points if...
giuliano114
Mar 8, 2022
New Year’s Resolution: Lazy, Cheapskate Content Marketing
We are not even a week into 2022, and everyone’s energy is already stretched thin, even thinner than it was this time last year, if that...
giuliano114
Feb 22, 2022
3 Building Blocks of Effective SEO Content
To the untrained ear, “search engine optimization” sounds like a computer coding skill, when in fact it is a writing skill. SEO has more...
giuliano114
Feb 15, 2022
Holiday Annoyances Are a Goldmine for Law Firm Blog Post Ideas
Being a lawyer during the pandemic is tough, and the holiday season during the pandemic is tough, so if you think your list of grievances...
giuliano114
Feb 1, 2022
How Important Is the Location of Links in a Blog Post?
You know a blog post is good when you would still want to read it from beginning to end even if it were printed out in hard copy, such...
giuliano114
Jan 18, 2022
Bold Text Isn’t Just for Headings Anymore
Back in the 90s, learning HTML and making personal web pages was a popular hobby for people who considered themselves ahead of their time....
giuliano114
Jan 11, 2022
Do Paid Ads and Landing Pages Have a Role in Law Firm Marketing?
A big part of content marketing involves optimizing your website to rank as highly as possible among organic search results, but even if...
giuliano114
Jan 4, 2022
Long Form Content Is Essential to Your Law Firm’s SEO Strategy
Everywhere you look online, there is clickbait, so someone out there must think that it is helping their SEO rankings, and maybe it is...
giuliano114
Dec 28, 2021
For SEO Domination, Think About Individual Web Pages and Not Just Your Whole Website
People enter search terms into Google for a variety of reasons; Google’s ranking algorithms even factor user intent into their...
giuliano114
Dec 21, 2021
The Key to Content Marketing Success Is Simple: EAT
Do you want your law firm to become a household name? EAT. Do you aspire to rise to the top of Google’s organic search results? EAT. ...
giuliano114
Dec 14, 2021
Using Anchor Text to Boost Your Website’s SEO Rankings
Anyone who has graduated from law school knows how to skim large volumes of text quickly to find the most relevant parts to read...
giuliano114
Dec 7, 2021
A Lawyer's Guide to SEO Metrics
A metric is a criterion that you measure to determine the success of something, so deciding what to measure is as important as measuring...
giuliano114
Nov 30, 2021
How Keyword Mapping Can Help Your Law Firm Website’s SEO Rankings
Many students in foreign languages have struggled when, after dutifully memorizing hundreds of vocabulary words on flash cards or Quizlet...
bottom of page