Using Anchor Text to Boost Your Website’s SEO Rankings
Anyone who has graduated from law school knows how to skim large volumes of text quickly to find the most relevant parts to read...
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giuliano114
Dec 7, 2021
A Lawyer's Guide to SEO Metrics
A metric is a criterion that you measure to determine the success of something, so deciding what to measure is as important as measuring...
giuliano114
Nov 30, 2021
How Keyword Mapping Can Help Your Law Firm Website’s SEO Rankings
Many students in foreign languages have struggled when, after dutifully memorizing hundreds of vocabulary words on flash cards or Quizlet...
giuliano114
Nov 24, 2021
Is It Ever Appropriate to Use Black Hat SEO on a Law Firm Website?
If you have been researching how to optimize your own law firm’s website, you have probably run into the terms “white hat” and “black...
giuliano114
Oct 20, 2021
How Search Engines Define Readability
For human readers, readability is a somewhat indescribable quality of texts. It is hard to say what made you want to keep reading a...
giuliano114
Sep 29, 2021
4 Content Marketing Bad Habits to Ditch in 2021
So, you are putting effort into your law firm’s content marketing strategy, but it is only helping so much. The solution is not to give...
giuliano114
Sep 22, 2021
Old Blog Posts on Your Law Firm’s Website: Classics or Clutter?
Even if you don’t buy into the hype about decluttering being the key to happiness, and even if, during the pandemic, you were so much in...
giuliano114
Aug 11, 2021
What’s the Point of Ranking First Among Organic Search Results If No One Clicks on Your Site?
If you have been writing content for your website for the purposes of optimizing its rankings among organic search results on search...
giuliano114
Jul 28, 2021
A Well-Written Blog Post Has a Lot in Common With a Well-Written Academic Essay
Some corners of the Internet will tell you that, in order to write successfully for an Internet audience, you must first forget...
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